Leaf Trading Cards has made a groundbreaking move in the trading card industry by acquiring the iconic Press Pass brand. Press Pass, a trailblazer since its establishment in 1992, ceased operations in 2015, leaving a void in the market. However, Leaf Trading Cards is determined to rejuvenate the brand and carry its legacy forward.
With its innovative approach to memorabilia cards, Press Pass carved a unique place for itself in the trading card world. Most notable among its accomplishments was the introduction of race-used tires in its 1996 NASCAR release, a move that set a precedent for authentic memorabilia integration. The brand further revolutionized the industry by introducing race-used sheet metal cards and the first-ever game-used jersey basketball cards in a draft product that showcased future NBA legends like Kobe Bryant and Allen Iverson.
Under the guidance of Kevin O’Neil, the current CEO of Leaf Trading Cards and former Director of Sales at Press Pass, the relaunch of the brand aims to blend nostalgia with contemporary sports memorabilia. O’Neil, who brings a wealth of experience from his time with Press Pass, is committed to maintaining the brand’s traditions while infusing it with fresh ideas.
The rebirth of Press Pass begins with an exciting football trading card box featuring JuJu Lewis, a high school junior who is already making waves as a top quarterback prospect. Lewis, committed to playing for the University of Southern California (USC) in 2025, represents the future of football and showcases Leaf Trading Cards’ commitment to highlighting emerging talent.
Leaf Trading Cards plans to release standalone Press Pass-branded products, ensuring that the brand maintains its unique identity while offering collectors a wide range of choices. By bringing Press Pass back to life, Leaf Trading Cards aims to attract a new generation of collectors while continuing to push the boundaries of innovation in the market.
This acquisition and relaunch of the Press Pass brand mark a strategic expansion for Leaf Trading Cards. By merging nostalgia with contemporary sports memorabilia, the company aims to create a bridge between the past and the present, keeping the spirit of Press Pass alive while adapting to the ever-evolving preferences of collectors.
Leaf Trading Cards understands the significance of Press Pass within the trading card industry and is committed to honoring its pioneering legacy. The brand’s triumphant return is a testament to the enduring appeal of trading cards and the passion of collectors worldwide. With Leaf Trading Cards at the helm, the future looks bright for the revitalized Press Pass brand and the countless exciting collections it will bring to eager collectors.
