Whatnot, the innovative online marketplace, has unveiled its latest offering to revolutionize the buying and selling experience – the Rewards Club. This new loyalty program is a strategic move aimed at simplifying transactions, tracking interactions between buyers and sellers, and providing a platform for fun rewards and recognition.
The Rewards Club is an achievement-based loyalty program that benefits both buyers and sellers alike. It serves as a vital tool for sellers to enhance their businesses, monitor buyer interactions, and offer enticing rewards. This loyalty program stands as a testament to the commitment Whatnot has towards fostering deeper connections between buyers and sellers, all while driving incremental purchases.
One of the distinguishing features of the Rewards Club is its highly customizable nature. Each seller on Whatnot can tailor their loyalty program to align with their unique community and business objectives. This flexibility ensures that the program caters to the diverse needs of the different sellers present on the platform.
The program is structured around five distinct tiers – Bronze, Silver, Gold, Platinum, and Diamond. Each tier necessitates a specific number of achievements for unlocking, which can be personalized by the seller. Achievements encompass a variety of tasks, including the number of shows watched, purchases made, or the total amount spent by customers.
Upon reaching each tier, members can unlock a range of rewards and benefits such as status badges, coupons (dollar-based, percentage-based, free shipping), and exclusive access to tier-only shows. Membership into the Rewards Club is automatic upon completing the required achievements, making participation seamless for all users.
To ensure continuous engagement and improvement, the Rewards Club programs undergo seasonal resets every three months. This periodic schedule allows sellers the opportunity to refine and enhance their offerings, keeping the program dynamic and exciting throughout the year.
What sets the Rewards Club apart is its adaptability. By allowing sellers to set thresholds for achievements and choose rewards that best align with their business strategies, Whatnot has created a program that is truly versatile and beneficial for all participants.
Managing tiers and achievements within the Rewards Club is a straightforward process. Sellers have the flexibility to commence their program at any point during a season and make adjustments as needed at the end of each season. This level of control empowers sellers to fine-tune their programs according to their evolving goals.
For sellers interested in joining the Rewards Club, the beta test period is currently ongoing until August 31, with Season 1 set to commence on September 1. During the beta test phase, sellers can make edits to their tiers and cancel their program by reaching out to their Account Manager or Whatnot Support.
To participate in the Rewards Club, sellers must meet specific requirements, including processing a minimum of 50 non-giveaway orders, earning over $1,000 on Whatnot, maintaining a seller rating of 4.8 or higher, and more. These criteria ensure a high standard of quality and commitment among participating sellers.
Buyers on Whatnot can seamlessly join a seller’s Rewards Club upon making a purchase, with coupons and rewards easily managed through the Rewards Club overview page. It’s important to note that purchases made using coupons are considered final, adding a layer of clarity and transparency to the process.
Achievements within the Rewards Club are tracked based on the total amount spent, including taxes and shipping fees. However, discounts obtained through coupons do not contribute towards the spending achievements, maintaining a fair and accurate assessment of buyer activities.
Members of the Rewards Club have the option to display or hide their Rewards Badges during live shows, respecting their privacy preferences while still enjoying the benefits of the program. This feature adds a layer of personalization and control for each member.
As the Rewards Club rolls out, Whatnot remains dedicated to providing support and assistance to all users. Whether sellers or buyers have questions or require guidance, the Whatnot support team is readily available to address any queries or concerns that may arise during the program.
In conclusion, Whatnot’s Rewards Club has heralded a new era of buyer-seller interactions, promising streamlined transactions, engaging rewards, and enhanced community connections. Through its innovative approach and commitment to customization, the Rewards Club is set to redefine the online marketplace experience for all participants.
