Fanatics Collectibles, in collaboration with Fanatics Live, is revolutionizing the collecting experience with the launch of ‘The Ten’ program. This innovative initiative aims to recognize and reward collectors who discover the top 10 sports cards in the market, offering them a chance to win $10,000 in Fanatics Live credit.
Inspired by iconic lists such as the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ features a dynamic selection of 10 cards from various sports. The program, which kicked off on Wednesday, highlights cards chosen for their popularity and rarity, creating a sense of excitement and anticipation among collectors. Imagine finding the holy grail of sports cards and being rewarded for it!
Every month, ‘The Ten’ will present a new set of cards to chase after, further fueling the thrill of collecting. The inaugural list already includes an impressive lineup of legendary athletes and rising stars. From the world of football, there’s the highly sought-after 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card. And then there’s the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card, connecting two generations of basketball greatness.
But it doesn’t stop there. ‘The Ten’ also brings attention to talented up-and-coming players such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This showcases the program’s dedication to offering a diverse and exciting portfolio of cards across all sports.
Fanatics Live’s senior director of marketing, James Kollar, expressed the intention behind ‘The Ten’ program. It not only aims to reward collectors but also seeks to enhance the overall collecting experience. Fanatics Live is committed to giving back to the collector community and creating a sense of unity among participants. This program allows collectors and fans to have a say in the monthly card selections, fostering engagement and building connections within the hobby.
In addition to celebrating the unique findings, ‘The Ten’ also serves as a platform to promote new products and revitalize interest in existing releases. It showcases highly sought-after chase cards, creating buzz and igniting conversations within the collecting community. Dealers and collectors alike can use this opportunity to showcase their discoveries and engage with fellow enthusiasts.
To further generate excitement and celebrate the discoveries, Fanatics Live plans to feature pack and box breaks, as well as special shows exclusively centered around ‘The Ten’. Major finds will be celebrated, and upcoming card releases will be announced, ensuring that the program remains an ongoing source of anticipation and entertainment.
A dedicated webpage is also in place to track the cards and their lucky finders, adding a compelling storytelling aspect to ‘The Ten’. The program’s focus extends beyond the cards themselves; it aims to highlight the stories behind the collectors and their remarkable discoveries. This unique and personal touch makes ‘The Ten’ a truly immersive and engaging experience for collectors and fans alike.
Since its debut, Fanatics Live has experienced significant growth, with an impressive average watch time of 56 minutes. This demonstrates the platform’s emergence as a hub for community-focused engagement. ‘The Ten’ program is poised to further enhance the Fanatics brand and strengthen the bonds within the collector community.
With the launch of ‘The Ten’ program, Fanatics Collectibles and Fanatics Live are setting a new standard for the collecting industry. By recognizing and rewarding collectors for their passion and dedication, they are creating an unparalleled collecting experience. So, keep your eyes peeled, and who knows, you might just be the next lucky collector to uncover one of ‘The Ten’ and win big!
