Formula 1 has hit the gas pedal on its partnership with Topps, the creator of exclusive trading cards and stickers, by renewing their agreement. This strategic move aims to solidify the connection between the prestigious international racing series and its devoted fans and collectors. Topps, a subsidiary of Fanatics, has been the official trading card licensee for Formula 1 since 2020, and this multi-year extension cements their position for the foreseeable future.
Fans of Formula 1, Formula 2, and Formula 3 can continue to enjoy the production of trading card and sticker collections featuring their favorite drivers thanks to this renewed partnership. Additionally, Topps will play a significant role during the 2024 FIA Formula One World Championship Grands Prix events, starting with the upcoming Austrian Grand Prix. Attendees at these events can anticipate the thrill of obtaining exclusive trading cards, adding a unique touch to their race experience.
The renewal of the partnership between Formula 1 and Topps was met with excitement from key figures within the organizations. Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, both expressed their delight at the agreement. Prazer and Smith emphasized how this collaboration plays a pivotal role in engaging a wider audience and bringing fans closer to their beloved drivers and teams through the creation of distinctive collectibles.
Together, Formula 1 and Topps have set their sights on enhancing the overall fan experience by introducing special products and engaging programs. While the exact duration of this renewed deal remains unspecified, the commitment to providing fans with exceptional memorabilia and opportunities to connect with the sport on a deeper level remains steadfast. Whether you’re a die-hard supporter or a casual enthusiast, the continuation of this partnership promises an exciting array of collectibles and experiences in the world of Formula 1.
