Fanatics and Topps are taking the lead in introducing fresh and exciting initiatives to the world of collectible sports merchandise. The companies are adding new dimensions to their collector events and promotions, invigorating the industry with their innovative moves.
Fanatics, known for hosting dynamic and diverse events, is all set to rope in more cities and event formats to its US programs. The company recently revealed its blueprint for the flagship event, ‘FanaticsFest’, scheduled to take over New York’s Javits Center from August 16-18. The fest promises to be a confluence of fan culture, invaluable collectibles, and exciting experiences.
But the company’s endeavors don’t halt at NYC; it’s also planning regional shows, venue-specific events at stadiums, and partnerships with sports leagues during prominent events like drafts. Fanatics eyes are on Orlando, FL, setting up an event focusing on collectibles from November 1-3. Moreover, they plan a down-home gathering in PNC Park, Pittsburgh, on September 28-29, where local athletes are expected to indulge fans with autograph sessions. More details about these events are expected in the coming months.
Parallelly, Topps, a dominant figure in the trading card industry, is also gearing up to seize the spotlight with ample enticing promotions for collectors. The Trading Card Day is making a comeback on August 3, allowing hobbyists to grab an exclusive pack for free from select stores.
Moreover, the popular MVP Buyback program will be relaunched this fall, enabling collectors to swap cards of recent MLB MVPs for in-store credits. The second edition of the successful Hobby Rip Night, which led to a record-breaking 18% sales increase for about 409 participating stores last year, is ready to mark its return on September 14.
Adding more feathers to their promotional cap, Topps has recently announced a brand new event, the Hobby Break Night set for December 14. This online-based event will include live openings of cases, boxes, and packs, guest appearances, and generous giveaways.
Both Fanatics and Topps are diligently implementing strategies to attract special attention to their events and promotions. Their firm belief is – increased engagement in these collector initiatives will not only strengthen the fandom-collecting curve but also amplify the stakeholders’ profits at a considerable pace.
It’s clear that the wheels are indeed in full motion for Fanatics and Topps. Both companies are taking big strides towards the realm of reinvention. Their well-thought-out strategies are suggesting a strong attempt at giving fans unique experiences, blending collecting with fandom, and providing richly rewarding experiences for sports enthusiasts and collectors. No one can tell if this revamping will result in a paradigm shift in the collectibles industry, but for the moment, it’s certainly promising exciting prospects for fans and collectors alike.
