Upper Deck, a prominent name in the sports collectibles industry globally, recently announced a significant move by partnering with The Brandr Group and CLC. These partnerships are set to bring to life a revolutionary trading card line focused on showcasing the talent and achievements of college athletes from various sports.
The initiative, known as the Upper Deck World of Sports™ Volume 1 Trading Card Set, aims to shine a spotlight on student-athletes from colleges nationwide. From the record-breaking University of Nebraska women’s volleyball team to the back-to-back national champions like the University of North Carolina-Chapel Hill’s field hockey team, this set will feature a diverse range of athletes from officially licensed college programs under CLC.
With a rich history of 35 years in creating top-tier trading cards and memorabilia for professional athletes, Upper Deck now ventures into the realm of college athletics with these new NIL-focused agreements. This will allow the company to develop trading cards that not only feature the athletes' images and autographs but also leverage their name, image, and likeness.
One excited athlete, Jordy Bahl, a multiple-time national champion pitcher, shared her enthusiasm about having her softball journey immortalized in these trading cards. She looks forward to sharing this special memento with her loved ones and fans who have supported her along the way.
Jason Masherah, the President of Upper Deck, emphasized the significance of these NIL agreements in providing emerging athletes with the platform to establish their personal brand early on. Additionally, it aims to address the gap in recognition and rewards for men and women in less mainstream sports, where achievements often go unnoticed.
Jim Neish, the Vice President of Licensing and Business Development at The Brandr Group, highlighted the impact of partnering with Upper Deck in amplifying the recognition of collegiate athletes across various sports. These trading cards are poised to elevate the profiles of these athletes, showcasing their talent and contributions to their respective sports.
The eagerly anticipated Upper Deck World of Sports Volume 1 Trading Card Set will soon be available for purchase through local hobby shops, retailers, and online platforms. Fans and collectors can look forward to getting their hands on these unique cards that celebrate the early achievements of emerging college athletes.
Continue to follow updates on the release of the Upper Deck World of Sports Volume 1 Trading Card Set on UpperDeck.com and be part of this exciting new chapter in celebrating the talent and success of college athletes from diverse sports backgrounds.
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