Title: Panini Extends Exclusive WNBA Trading Card Deal Until 2025
Subtitle: Panini and WNBA Players’ Association Renew Multi-Year Trading Card Partnership
Meta Description: Panini and the WNBA Players’ Association have extended their exclusive trading card partnership through 2025, featuring popular lines like Donruss, Prizm, and Select.
Content:
What’s New
Panini, in collaboration with the WNBA Players’ Association, has announced a multi-year renewal of their exclusive trading card agreement. Since 2019, Panini has been producing WNBA cards in well-known series such as Donruss, Prizm, and Select, alongside premium offerings like Flawless and National Treasures. The new deal, facilitated by OneTeam Partners, is described by Panini as the most profitable licensing deal for female athletes. Financial terms have not been revealed.
Panini will continue as the sole producer of WNBA trading cards and will persist in offering digital collectibles, including Panini Instant. The company aims to increase investments in player marketing, product innovations, autograph agreements, and event sponsorships like the WNBPA Rookie Premiere.
The WNBA has experienced growing interest due to stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, recently claimed the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the debut of Panini Impeccable WNBA on the horizon. Further releases are expected but have not yet been disclosed.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end collections like Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and other online channels.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Highlights high-end Rookie Patch Autographs for leading rookies.
- High-end lines (Flawless, National Treasures): Generally offer low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph agreements for WNBA players as part of the renewed partnership.
- Rookie Royalty boxes presented high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia content.
- Upcoming products are expected to feature autographs and memorabilia from both rookies and seasoned stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes introduced the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph agreements.
- No information on print runs, odds, or specific serial numbering was provided in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet announced.
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